Record labels remain anonymous and don't sell music. How to provide
them autonomy to sell their music?
Positioning music as its most important value.
The app gives access to the music catalog of record labels with
which the user wants to connect.
We sell the App to the labels.
Approach the user to the record labels, not to the big online music
The user download the App from the label website.
Results shown below, refer to a work project using by example a Dr.
Hauschka online store checkout process.
Contains a brand experience map, two personas including four jobs-to-be-done, usability evaluation according to the heuristics of Nielsen, experience mappings and a user experience evaluation.